Flu-Free Mom Receives Excellence Award
- By BSTQ Staff
The Flu-Free and a Mom-to-Be consumer education campaign received the 2009 Immunization Excellence Award for Best Corporate Campaign at the National Influenza Vaccine Summit’s annual meeting on June 29. The award recognizes individuals and organizations who have made extraordinary contributions toward improving influenza vaccination rates within their communities.
Developed by the National Women’s Health Resource Center and the Association of Women Health, Obstetric and Neonatal Nurses, the Flu-Free and a Mom-to-Be campaign was created to protect moms-to-be and their babies, who are at high-risk, health-wise, during flu season. The message explains why it’s safe for pregnant women to get the flu shot and how it can help them to avoid dangerous complications. Launched in October 2008, the campaign was made possible through an education grant provided by CSL Biotherapies. As of this writing, the campaign has reached more than 82 million individuals via print, online and broadcast outlets, and nearly 30,000 healthcare professionals and patients have been reached via direct mail distribution.
To access the Flu-Free and a Momto-Be program, go to www.healthy women.org or www.awhonn.org. A CD titled “Home of the Flu Fighters,” which includes sample materials from the campaign, can be requested by email at [email protected].