Fall 2013 - Innovation

Health Insurance Marketplace Tools Unveiled

In June 2013, the Obama administration launched the consumer-focused HealthCare.gov website and the 24-hour call center in an effort to help Americans successfully navigate the Health Insurance Marketplace. The new educational tools are designed to aid consumers in selecting the best health coverage options and prepare them for open enrollment beginning Oct. 1.

The website continued to add user functionality through the summer so that, by October, consumers could create accounts, complete online applications and shop for qualified health insurance plans. The website also will feature social media integration, sharable content, engagement destinations for consumers to find more information, and web chat functionality to support additional inquiries.

Consumers can access HealthCare.gov from their desktops, smartphones and other mobile devices. Spanish speakers can visit CuidadoDeSalud.gov to view and access the same information available on the English website. In addition to English and Spanish, the call center will provide assistance in more than 150 languages through an interpretation and translation service.

BSTQ Staff
BioSupply Trends Quarterly [BSTQ] is the definitive source for industry trends, news and information for the biopharmaceuticals marketplace. With timely and critical information, each themed issue covers topics ranging from product breakthroughs, industry insights and innovations, up-to-the-minute news on the latest clinical trials, accessibility, and service and safety concerns.